Wyndham Hotels & Resorts has acquired the Vienna House brand from Berlin hotel operator HR Group for 44 million euros, the company announced Thursday (September 8th).
The acquisition will expand the group’s European footprint, adding approximately 40 hotels – 28 in Germany alone – and more than 6,000 rooms to its upscale and midscale portfolio in destinations including Berlin, Munich, Prague, Krakow and Bucharest.
Under the terms of the agreement, HR Group, a longtime franchise partner of Wyndham, will continue to own or lease and operate existing Vienna House hotels under long-term franchise agreements with Wyndham. At closing, the Vienna House brand will be known as Vienna House by Wyndham and will leverage the group’s marketing scale.
Wyndham Hotels & Resorts Chairman and CEO Geoff Ballotti said the acquisition will bolster the group’s growth ambitions in the region, where its current portfolio includes more than 400 hotels in more than 30 countries.
“Europe continues to show accelerated growth for the travel sector with strong demand rebounding steadily in leisure and business,” he said.
HR Group CEO Ruslan Husry said the company’s “broad and close collaboration” with Wyndham will provide “the strength, scale and expertise” to grow the 30-year-old Vienna House brand faster. years, while allowing guests to tap into Wyndham’s loyalty rewards program.
“We have found a great, like-minded partner with Wyndham Hotels & Resorts, sharing the same passion for bringing high-quality accommodations where travelers want to be,” he added.