Vietnam joined Morocco, Mauritius, India and Pakistan in the bottom five of the ranking established by the British market research firm Euromonitor.
The country was far behind all of its Southeast Asian neighbors like Laos (51), Myanmar (59), Cambodia (74), Thailand (76) and Malaysia (85). Indonesia took 92nd place, followed by Singapore and the Philippines.
The index, which ranked 99 countries and territories around the world, analyzed seven aspects of sustainable tourism, including environmental, social and economic sustainability, country risk as well as demand for sustainable tourism, transport and accommodation. .
Globally, Sweden was ranked as the most sustainable travel destination, followed by Finland and Austria. Estonia and Norway round out the top five.
âSustainable travel has risen to the top of the tourism agenda in recent years. However, only 55% of travel companies have implemented some form of sustainability strategy,â Euromonitor said.
The research company predicted that consumers, businesses and governments would become increasingly aware of putting the planet first alongside people and profit when global tourism resumes following travel restrictions across the country. world.
Some popular tourist destinations in Vietnam are considering the development of sustainable tourism.
For example, Hoi An in central Vietnam is restricting the use of single-use plastic items and plastic bags as it seeks to stimulate the growth of sustainable travel.
The ancient city, listed as a UNESCO World Heritage Site, has been a pioneer in the country since 2004 in ensuring pedestrian streets. Motorcycles and cars are prohibited in the city center most of the day – from 9 a.m. to 11 a.m. and from 3 p.m. to 9:30 p.m.
Cu Lao Cham, or the Cham Islands, a UNESCO-recognized World Biosphere Reserve near Hoi An in Quang Nam Province, ditched plastic bags and started a campaign to clean up the environment in 2009.
Prime Minister Nguyen Xuan Phuc said in 2019 that Vietnam should strive to eliminate the use of disposable plastic in urban stores, markets and supermarkets by 2021 and that no plastic products be used. across the country by 2025.
The country was ranked the fourth largest ocean polluter in the world by the US nonprofit environmental organization Ocean Conservancy.