Business travel

Singapore Airlines: SIA DEPLOYS AN ENHANCED PREMIUM BUSINESS TRAVEL PROGRAM WITH NEW FEATURES AND BIGGER BENEFITS

Singapore Airlines (SIA) will integrate its business travel programs under the HighFlyer brand from September 1, 2021. This will provide even more value, benefits and options for corporate clients of all sizes, from large multinationals to small and medium-sized businesses.

Today, the SIA Corporate Travel program is aimed at large companies while the current HighFlyer focuses on small and medium-sized companies. With the integration, new features will be introduced while all the benefits currently available in both programs will be retained in the new HighFlyer.

Participating companies will be able to earn HighFlyer points for all eligible trips on both Singapore Airlines and Scoot, the two passenger airlines of SIA Group. This gives businesses the flexibility to choose between a full-service or low-cost offering, and to enjoy convenient connections on the complementary network of destinations. Preferential rates for companies will also be available depending on the HighFlyer level.

The new features include more booking classes eligible for earning HighFlyer points on non-commercial discount flights, as well as rewards for reaching specific milestones in customer spending. SIA will also be expanding the rewards catalog for HighFlyer members, introducing more options for members to redeem for HighFlyer points.

The revamped HighFlyer program will support business travel seamlessly every step of the way. Customers can access a convenient one-stop-shop corporate portal to book flights, redeem rewards, and easily manage their trips. Eligible customers will be able to take advantage of priority services during their trip, including the priority reservation waiting list and the day before at the airport.

SIA also plans to introduce new HighFlyer earning and consumption options with non-airline partners such as hotels and car rental services, which meet the needs of business travel and support customers beyond travel. by plane. This will give customers more opportunities to earn and use their HighFlyer points.

HighFlyer, with the SIA Group KrisFlyer loyalty program, offers rewards to companies, as well as their employees, who travel on SIA and Scoot. For each qualifying flight, business travelers with a KrisFlyer membership can earn miles for themselves in addition to the HighFlyer points earned by their company. Companies can also reward their employees by converting HighFlyer points to KrisFlyer miles. To support this, SIA increased the conversion rate to one HighFlyer point for a KrisFlyer mile, compared to two HighFlyer points for a KrisFlyer mile.

HighFlyer will be available in all countries and will feature four tiers: HighFlyer, HighFlyer Silver, HighFlyer Gold, and HighFlyer Platinum. The basic entry level HighFlyer will be free, while the Silver, Gold and Platinum levels will have annual minimum spending requirements. Registration can be done via singaporeair.com/highflyer from September 1, 2021.

Current SIA Business Travel Program accounts will have their contracts renewed under the new HighFlyer program, and current HighFlyer accounts will automatically be eligible for the new benefits upon launch.

Sir Lee lik hsin, Executive Vice President Commercial, Singapore Airlines, said: “The business travel segment will continue to be an important market for SIA Group as we recover. With the integration of our business travel programs, HighFlyer will provide even more flexibility, benefits and choice to this key customer group. SIA is committed to continuously invest in our various programs and to better meet the needs of all clients. “

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