According to the US Travel Association, Puerto Rico leads the country as a tourist destination with a huge influx of visitors and travel spending. Tourism Economics reports and Aerostar data show that in September 2021 alone, more than 330,000 passengers arrived at San Juan International Airport and annual visitor spending was 23% higher than in 2019. , despite an 11% drop in the national average.
In the latest industry update, Discover Puerto Rico released the tourism industry results, showing improved growth. Discover Puerto Rico’s director of research and analysis, Alisha Valentine, revealed that she is on track to surpass $ 1 billion in revenue from spending from first-time visitors. Citing statistics from SMARI, a global tourism research firm, which has been monitoring the health of the Puerto Rican brand since 2017, Valentine revealed that in recent years, the island has reached the top 10 destinations thanks to investments from Discover Puerto Rico to enhance its image and brand it with five key attributes: colorful, authentic, beautiful, lively and vibrant.
The travel industry is also becoming a more attractive option for building careers. Recovering and developing at a record pace, the industry offers promising career growth and professional development opportunities. Destination Analysts President and CEO Erin Francis-Cummings said 68.6 percent of workers in Puerto Rico have better job prospects in the travel, tourism and hospitality industries and would consider working there.
Puerto Rico has the highest percentage of people fully vaccinated against the coronavirus in the United States, as of October 19, according to data from the Centers for Disease Control and Prevention (CDC). According to CDC data, a healthy 73 percent of Puerto Rico’s total population, or 3.3 million, are fully immunized against the virus. U.S. Territory also has one of the lowest community COVID transmission rates in the United States
Promotion of Paradores
Located outside the metropolitan area, family-friendly and showcasing the island’s gastronomic, historical and cultural diversity, the small inns or paradores align perfectly with the five key attributes of Discover Puerto Rico. On the occasion of the 48th anniversary of the Puerto Rico Paradores program, the Puerto Rico Tourism Company (PRTC) announced a new training program for paradores owners. In addition to financial support, the plan offers professional development courses to employees and owners of approved businesses. The training plan will begin on November 5, 2021 and will cover the âstages of serviceâ in various contexts: in guest rooms, during guest receptions and at the table.
In addition, paradores owners have received incentives of up to $ 7,000 each to improve their amenities and customer service. Paradores program funds can be used to meet the individual needs of each hostel, from providing staff with English and Sign Language courses, to supporting structural and aesthetic improvements, such as purchasing necessary items. – towels, curtains and sheets – to standardize rooms.
Emphasizing the importance of maintaining the health of the brand and promoting a new image, the owners of the 12 paradores attended the conferences of Imaris Arocho, head of sales and marketing of the PRTC, and Lucienne Gigante, strategist and developer of ‘business. The talks focused on information related to brand management and opportunities for a new image, in line with the launch of the new logo of the paradores program.
The 12 hostels participating in the Paradores program are: el Parador Boquemar in Cabo Rojo; Parador Combate beach in Cabo Rojo; Parador Palmas de LucÃa in Yabucoa; Parador Mauna Caribe in Maunabo; Parador GuÃ¡nica 1929 in GuÃ¡nica; CafÃ© Parador El Buen in Hatillo; Parador El Faro in Aguadilla; Parador Villa Parguera in Lajas; Parador Villas del Mar Hau in Isabela; Parador Villas Sotomayor in Adjuntas; Parador Yunque Mar in Luquillo and Parador Turtle Bay Inn in Lajas.