Travel destinations

Most Searched Travel Destinations in January: Vermont, Montana, and More

Destination demand can change on a dime, but for now, it seems potential travelers have their eyes set on — well, all parts of the country — from New England to the California coast and everything in between. .

Broadry analyzed the latest travel information from Google to highlight some states with the strongest growth in demand:


Vermont is a New England skiing hub with plenty of outdoor winter events and activities, like the NE Rando Race Series (in which experienced skiers race up and down the mountain without the aid of chair lifts). It’s not all about the powder. Vermont hosts the Burlesque Festival, and visitors can tour breweries and craft spirit distilleries. Metcalfe’s Vermont Maple Cream Liqueur is the first produced and sold in the United States.

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This landlocked mountain state attracts winter enthusiasts to explore its 147,000 square miles. The state boasts shorter lift lines at ski and snowboard venues, many of which lead to Glacier and Yellowstone National Park. After a day in the snow, relax and soak in one of the many hot springs.

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Florida’s marketing campaign to attract winter visitors is well underway. Are you planning a visit? Websites such as Visit Florida and TripAdvisor can provide insight into seasonal activities. If you are a beach lover, temps were close to 80 in Miami. WorldTrips reports that warmer climates, like Florida’s, are the most attractive to international visitors in January. Miami and Orlando are among the most searched US destinations online, according to Google’s latest travel trends.

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Nevada manages to turn heads throughout the year. This month, gadget enthusiasts headed to Las Vegas for CES, a major event hosted by the Consumer Technology Association. Outside of Sin City there is plenty of winter action. The annual Fire and Ice winter festival in Ely kicks off Friday with festivities around Cave Lake State Park and the Northern Nevada Railroad, as well as the Ward Mountain Recreation Area and downtown businesses -City of Ely.


Search the hashtag #visitcalifornia on Instagram and find 2.3 million posts showcasing the state’s vast beauty – from waterfalls to wildlife to landmarks. This month, the main theme parks in the Golden State – Disneyland, SeaWorld, Legoland and Universal Studios – are open. Yosemite National Park is also open (just check for road closures due to snow). If you head to Yosemite, you’ll find the tallest waterfall in North America at 2,425 feet high and El Capitan, the tallest piece of granite. Rather by the pool? Try Palm Springs and cross your fingers for the 70s.


With over 79,000 miles of road and approximately 268,600 square miles, the second largest US state (Alaska is the largest at 586,000 square miles of land) offers endless adventures for road trip warriors. Expect the temperature to vary this month while criss-crossing the state. North Texas will be in the 40s while the southern region (San Antonio, Galveston) tends to stay in the mid 60s. In Texas, there is plenty to do all year round. Visit Natural Bridge Caverns in New Braunfels, browse quirky shops along the Route 66 Historic District in Amarillo, or find your new favorite barbecue spot.


Thousands of people travel to Tennessee this time of year to witness the magnificent Lights Over Gatlinburg event. The light display runs until January 29. While you’re in town, try to buy Ober Ski Mountain tickets and enjoy a day with family activities like skiing, snow tubing and ice skating. Other hotspots include Memphis and Music City, aka Nashville. Bundle up: temperatures can be chilly.


Georgia running through your head? For many, it’s definitely that time of year. As for the weather, temperatures tend to stay in the high 50s. Snow is falling here and there. License to Chill Snow Island in Margaritaville on the Lanier Islands near Gainesville offers a variety of snow play areas for the next few weeks. In Albany, head indoors for stargazing at the Wetherbee Planetarium or learn about native fish at the Flint RiverQuarium. In Atlanta, Explore Georgia suggests warming up with a bourbon and brandy hot chocolate from Hampton + Hudson or stopping by one of the city’s neighborhood cafes and tearooms.