Business travel

How Dubai is helping boost the business travel recovery

A report commissioned by the World Travel & Tourism Council shows the Middle East will lead the resumption of business travel with a 49% return to pre-Covid levels by 2022.

Expo 2020 Dubai

Already an established center of commerce, Dubai is seeing an increase in business travel due to Expo 2020 Dubai.

Since the first World’s Fair, the Great London Exhibition in 1851, the fair has provided a platform for innovation, commerce and networking. A meeting point for global companies, it takes place in a different destination every five years for a period of six months.

Expo 2020 Dubai – open from October 1, 2021 to March 31, 2022 – was postponed for a year due to the pandemic, but in November 2021, more than 4 million visitors filed through its portals dedicated to the themes of the event of mobility, sustainability and opportunity.

Thrive together

Expo 2020 Dubai’s Thrive Together program was created specifically for the national and international business community. It offers an AI-powered app, facilitating business-to-business, business-to-government, and government-to-government meetings suggested based on user profiles, expertise and goals. Thrive Together also runs a calendar of thematic forums, organized in collaboration with the Dubai Chamber of Commerce and Industry.

“As organizers, we have organized 10 thematic business forums that focus on the 10 biggest pressing issues facing the world today, such as climate and biodiversity, water, food and agriculture, urban and rural development, “said Khalid Sharaf. , director of the Expo Business program.

Expo 2020 Dubai Chief of Staff Nadia Verjee adds: “As one of the first mega-events to take place since the start of the pandemic, Expo 2020 Dubai will be a milestone for the community. global business. It represents an unprecedented opportunity for businesses of all sizes, including SMEs and start-ups, as well as international organizations and government entities around the world to come together to foster a more diverse, equitable and resilient global economy.

“Whether you are a local UAE based business looking to expand, a budding entrepreneur looking to share your ideas and network, or a overseas business looking to enter some of the region’s high growth markets for the first time. , Thrive Together will let you unlock new opportunities.

In line with the Expo’s sustainability sub-theme, 80% of the site’s structures will be recycled as part of a new city in Dubai named District 2020. Featured as “a connected global hub for the next generation of innovators, original thinkers and pioneers ”, it will become another business center within the emirate.

Leisure center

Already established, Business Bay is home to the UAE’s only five-star hotel that can accommodate up to 1,000 delegates, offering conference space, accommodations and dining under one roof.

The JW Marriott Marquis Hotel Dubai is just 25 meters shorter than the Empire State Building.

JW Marriott Marquis Hotel Dubai General Manager Bill Keffer believes Dubai has become a popular global business center for several reasons. “I think the first reason would be the logistics to get here. This whole area is supported by Emirates Airlines, which is one of the largest international carriers in the world, which means more than half of the world’s population can get to Dubai in six hours, ”says Keffer.

“From a hotel perspective, 150,000 hotel rooms are entering this market, which gives us enough supply to support extremely large groups,” adds Keffer.

Keffer ranks Dubai among the top business and tourist destinations in Las Vegas and Shanghai. Like these ‘leisure’ (business and leisure) centers, Dubai offers business travelers a host of benefits, ranging from upgrades using points earned through the Emirates Skywards loyalty program to five-star pools and spas. offering a luxurious antidote to jet lag.