Travel destinations

EscapeMaker reinvents local travel destinations with augmented reality

SAUGERTIES, NY, September 07, 2022 /24-7 PressRelease/ — As flight cancellations plague international summer travel, many locked down locals have taken to the road and rails to explore, despite gas prices and fee increases. EscapeMaker.com, a veteran of local travel marketing since 2000, rolled out its AR (augmented reality) content development and production services to its longtime agritourism, craft beverage and special event clients this summer. to help them gain the advantage of attracting their share of this growing local tourism market.

EscapeMaker’s AR customers will deliver a variety of engaging augmented reality experiences to incentivize travel and site visits, whether through historic walking tours or craft beverages, gourmet menus, scavenger hunts or performances. exclusive musical and theatrical performances. “Static tour apps are old news,” says Caylin Sanders, president and CEO of EscapeMaker. “Travelers want more fun, memorable and interactive experiences. With the launch of our custom AR apps later this year, visitors will engage with a destination like never before by pointing their mobile phones at select sites to view unique content.

EscapeMaker moved north from Brooklyn, New York to the Hudson Valley during the pandemic. Flipping their usual playbook, they invested in technology rather than traditional social media and old-fashioned brand building to offset pandemic-related losses and ride out uncertainty in the local travel and events market. specials.

Although tourism boards and destination marketing organizations (DMOS) tightened their budgets once the pandemic hit, their marketing and advertising spend is finally returning to pre-2020 levels. According to Sanders, however, budgets previously diversified was allocated primarily to pay-per-view advertising on Facebook or Google, cannibalizing the client lists of many marketers. But as Facebook’s follower base dwindles, advertisers are now realizing that those likes don’t always translate to in-person visits.

“Over the years, we have found creative marketing solutions by adding event production, tour guide distribution, bus tours and packaging in response to the specific needs of our destination customers. However, it became clear that in order to maintain our small business and non-profit customer base while continuing our core mission of providing local travel options to our subscribers, we needed to chart an innovative path,” says Sanders. .

“We hope to see destinations embrace Web 3.0 by exploring new technologies and promotional avenues to drive tourism and get paid for the content they already create. Augmented reality is the future of local travel marketing. We want to be the first to bring new experiences to our users and bring this affordable, industry-leading service to our small businesses and non-profit tourism customers,” says Sanders.

EscapeMaker’s burgeoning AR client list includes Do Good Spirits Distillery in Sullivan County, NY, Urban Fork in Ulster County, NY, Hudson Valley Farm + Flea Festival in Orange County, NY , Somerset County Tourism / Sip & See Somerset Craft Beverage Trail in NJ and the Seaport Art Walk in Manhattan. All apps will roll out later this year, and the “EscapeMak (AR)” app will also include a directory of all customers’ AR experiences.

For more information about EscapeMaker’s augmented reality content creation and development services, visit http://www.escapemaker.com/AR, or call 877-997-2726 to request more information.

Learn more about the company: EscapeMaker.com promotes small businesses, nonprofits, and women and minority-owned businesses in the local travel industry: farms, craft beverage trails, farm restaurants à la table, bed and breakfasts, visitor associations and regional destinations. . It was founded in 2000 by a mother-daughter duo with a small business loan. The business is MWBE certified and 100% female owned. EscapeMaker.com was the first website to promote local getaways using public transportation in 2000. In 2008 they won an Emmy Award for a series of agritourism webisodes, and in 2011 they hosted the first eco-friendly exhibit showcasing Local Green Getaways. In 2016 they opened the first pop-up agritourism shop at the Fulton Stall Market, and in 2018 they produced the first virtual on-demand agritourism educational training platform for women by women. In 2020, they received a USDA Local Food Promotion Grant, and in 2021, EscapeMaker designed and co-produced the first Women in Food & Farming Expo in the United States.


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