Business travel

DRCT appoints Ukrainian aviation leader as consultant

Oleksandr Dzhydzhora

Travel technology provider DRCT has appointed Ukrainian airline executive Oleksandr Dzhydzhora as an aviation consultant to help accelerate the development of its Direct One “virtual” airline platform.

Direct One searches airline inventories and uses algorithms to identify unsold or “underpriced” airline seats, which may then be offered for sale through travel sellers.

Dzhydzhora joins DRCT after holding senior commercial positions with major Ukrainian airlines, including Ukraine International Airlines and SkyUp Airlines.

He continues to retain his position as Commercial Director at Kyiv-based Bees Airline and consults for the DRCT as Ukrainian airspace remains closed due to the ongoing war with Russia.

He said “neo-airline” concepts, such as Direct One, ensure that airlines “are not limited to traditional distribution channels and can maximize their potential sales and profitability”.

“I relish the challenge of supporting DRCT in the development of the Direct One proposition and ensuring that optimal offers can be served by air carriers using the latest AI technology,” added Dzhydzhora.

DRCT has now launched the sale of its neo-airline fares to European destinations with an “undisclosed” global OTA (online travel agency) partner. The DRCT announced in July that it was increasing its partner’s sales by 36% thanks to its tailor-made offers, compared to direct air channels.

The tech company is already a recognized NDC aggregator, working with more than 30 airlines globally, including Lufthansa Group, Emirates and British Airways.